When a news story breaks, it can often have negative effects on reform work--especially when it deals with youth in trouble with the law. On the other hand, some news stories can provide a platform to amplify your organization's message--and even advance your reform agenda.
NJJN's new tip sheet, "Media Crises and Opportunities for Reform," is a brief and handy guide to responding to media events, from damage control to leveraging an opportunity for reform. Based in part on this Innovation Brief from Models for Change, our tip sheet will help you craft a media response strategy for any unexpected news scenario to make the most out of the publicity it draws.
Photo credit: NS Newsflash